It was only a while back when the internet was accessed by a limited group of ‘privileged’ people in our society only. Now with the advent of technologies like Wi-Fi, 3G, and 4G, the internet has successfully reached to far flung and remote areas as well. It doesn’t matter if you’re in city or a small village, you will most likely have access to the internet, thanks to the mobile network companies for expanding their satellite services. The Internet alone does not become useful; until it is backed by a mobile phone, particularly a smartphone. The boost in the smartphone industry is another big reason why internet users have increased all over the country. With the smartphones, web surfing has become easier than ever, just with a simple touch. It doesn’t require much backhand knowledge, the process is very simple and despite the low literacy rate in our country, people still have adapted the steps and thus can operate correctly.
Until a few years back, the internet was just used as a mode of transferring information. As time passed, the list of its uses grew and connection with people, through email, etc., became a common feature. Brands and companies took some time to analyze the changes and came to the conclusion that the internet's popularity was only bound to increase. They thought of a much faster and better way to reach out to their customers, and this started the e-commerce trend. E-commerce is basically how brands contact their customers, and people get to view the products online with all the necessary descriptions. On top of that, they can even order the products online.
Pakistan’s e-commerce industry is currently valued over $60 million and due to the fast growth rate, the figure is increasing every passing year. The annual growth rate of this industry goes to about 100 percent which really puts things into perspective. According to some researchers, it is said that in the coming years the value will surpass $1 billion, possibly in 2020. This is the right time for investors who are thinking to put money in this sector. The investment will prove to be fruitful in the next three to four years.
Talking about Paklap.pk, it is itself one of Pakistan’s most reputed online website for selling technology related products. Their product range varies from all sorts and kinds. You will find speakers, connectivity wires, desktops, laptops, mobile phones, and other technical gadgets to suit your needs. Whichever new product arises in market, Paklap.pk captures it first and makes sure that it is available to their customers all over the country. Their delivery service is excellent and within 1 or 2 days, the product reaches the doorstep of your house safe and secure (all over Pakistan). In addition to their unrivaled selling services, they have an extra blog section which puts them on the bar up high. In that blog section, you will find up to date articles regarding the newest products that have arrived in the market or latest news regarding technology sector. Whatever the news and updates may be Paklap.pk has it all covered with the help of their team of writers. Presently they have a number of satisfied clients who return to the website and its services again and again and have given their respective comments regarding their experience with Paklap.pk. Paklap is the largest online marketplace where buyers meet sellers across the country with ease of just a few clicks.
E-commerce is not easy, and there are some tricks that should be known by all those opting for this type of business. The foremost one is to know your potential customers and then to target them accordingly. Research shows that more than 50 percent of the people engaged in e-commerce are usually the youngsters of ages 18 to 27. Brands, therefore, have to be very careful when they advertise their online websites. Since youngsters make a big chunk of buyers, the websites should mostly be advertised on social network sites like Facebook, Instagram, and Twitter, etc. Analyzing the demographic market in Pakistan showed that three major cities formed the base of e-commerce and those cities are Lahore, Karachi, and Islamabad. Amongst these cities, most of the e-commerce e is carried out in Lahore, while Karachi being second on the list. This too is useful information for online websites because this way they will be able to concentrate most of their marketing attention to these specific cities where most of their potential customers are present. According to the area of interest, technophiles were leading the list with a total of 8 percent of e-commerce activity. The main reason for this is that technical gadgets are the same in all the places. The only thing that people need to do is read the specifications, and if it suits their requirements then only should they order it. Unlike clothes or other accessories, there aren’t any problems like size or fitting, etc. but the gadget may or may not suit the buyers’ needs. Thus, giving rise to the need to research before buying the tech-products.
Now with newest tracking technology, brands can see which of their customers viewed their websites and how many times they did it. The process works in a way that it tells about the total number of sessions, their durations and even the number of returning visitors. This helps them to measure their progress in the particular sector and act accordingly. The tracking is so detailed that it even tells which page was viewed only once, and from which page did the customer leave without ordering anything. All of this analysis eventually develops customer-oriented websites in which chances of potential sales are higher and customers return satisfied.
Currently, the e-commerce industry of Pakistan values a good deal but still if we compare it to the overall retail market, the percentage isn’t quite as high. However, with the increase in the smartphone and laptop popularity, and the wide distribution of high-performance internet service, the figure is sure to increase in no time.
