Tips to increase the reach of your blog

Welcome to the online world, where almost everything is available on the touch of your phones! Amidst this seemingly common blessing comes a group of people that add on to our delightful virtual experience. Yes, you are a genius; we are talking about “bloggers”! A dozen things will be roaming around on the top of your mind if you are someone that already owns a blog, or if you are a creative individual who is planning to start his own blog very soon. The content that many bloggers usually blog about includes health tips, new foods and recipes to try, diet plans, fitness, their everyday life and routines, etc. Some people may choose to create a personal blog on social media avenues such as Instagram, while others may use website and related sources to expand their content reach. Amongst many reasons that lead people to start their own blog, some include: gaining confidence, being better t writing, exploring their passion, earning money, being productive during a rather un-productive time (pretty much what we are going through right now, the global pandemic). Hence, hello and kudos to you if you are one of these people, current or potential bloggers, looking to expand the outreach of your blog. You have landed at the right place, because we will provide you with some juicy tips to market your blog unlike any other. We will be sharing with you some tips and tricks to promote your blog, so stay tuned!

 

  • Use “Content Upgrade”: a reader clicks on to your blog probably because he is inclined towards the genre or maybe the content type that you generally post. While the reader is already engaged in reading your pieces, content upgrades provide him with some extra chunk of information, including but not limited to, statistics, free ebook downloads, checklists, etc. the user is supposed to download this information into his device, and to perform that action he has to submit his email. As a result, the reader eventually enrolls as an emailing subscriber for your blog, expanding your mailing list. In future, the user shall be notified about new content and promotions, making him a permanent user rather than just a temporary reader. This could in-return mean more views, shares, and comments on your posts as people will be notified more often. Do content upgrades work? Yes they do, the user is inclined to know more of something he is in to, and you providing him information such as graphs and charts, lists, etc.

 

  • Social media marketing: whenever we say that social media does positive wonders, please trust us on that. You may share the link of your blog with your followers on Instagram as well as Facebook, and in-return award them with a shoutout. A shoutout is basically you mentioning their profile on your story for 24 hours so that more people follow their account. In order to earn a shoutout, one must forward the link of your blog to his five friends, asking them to follow your blog as well, and sending you screenshots as proof. If they do that successfully, you can mention them on your blog. Trust us, this works because everyone loves more followers, especially the ones who want to get popular, and there are many out there!

 

 

  • Create irresistible headings: the first and fore most thing literally anyone will notice on your blog is the heading of any post. They may or may not click on your post, depending upon how intrigued they are just by your heading. Remember that a heading can both convince and demotivate people to view your blog. In the end, it is all just about your emotions, isn’t it? It’s all about how can you express yourself in the best possible way by just using a few word. There you go, we spilled one of the most important tips to ever exist! Come up with something that people are bound to open, like they cannot sleep at night without seeing it. Being short and eye-catching is the key we are talking about here!

 

 

 

  • Generate audience profiles: knowing your target audience is key! Let’s say you are someone that owns a fitness blog. You won’t possibly expect toddlers or young teens to view your content, right? Hence, by knowing who you are dealing with, people have a clearer idea as to if they want to be a part of your blog. Be sure to provide answers to questions such as who includes your target audience, what are their everyday issues and solutions to it, the age bracket of the people you are catering to including their general occupations. 

 



 

  • Come up with trending content and take advice: another crucial step that you must follow. You should be aware of current issues, items that are in-fashion, and trending topics on everyone’s mind these days. Incorporating all of that directly increases the chances of people directly relating to your content, thereby expanding your audience. Taking advice from your viewers is one of the things that we highly recommend. You could ask stuff such as what do they like most, what do they don’t like, what change would they like to see in your blog, some topic suggestions, this vs that poll, etc. Providing an anonymous questionnaire should be an option because that way people can provide you with 100% honest opinions. 

 

 

Conclusion: “Word of mouth” is extremely important for an increased audience of your blog. If you are someone that follows your readers’ advice and goes according to it, you have quality content with never ending viewers’ right in front of you, metaphorically. They will then talk about your blog with their friends and family, make recommendations and promote it. If you produce what they like, and reach their top list, then you are on your way to many more people. You obviously do use a product a relative recommends, because he speaks from personal experience. Likewise, someone else will also view your blog if someone close to them recommends it to them. Be the one that people go around looking for, and expand your audience base unlike any other!