The battle between Apple and Samsung is not decelerating, with Apple’s devoted young followers and Android being the ever-so-competing operating system, the race for best only gets gripping with time. About 80 percent of Apple and 60 percent of Samsung users happen to stay allegiant to their choice, which makes it a neck-to-neck process of breaking popularity. Whether it be patent accusations and resulting legal wars, the two have always managed to keep the fire burning for good.

On October 2014 Apple pay was released on IOS, which allowed its users to make payments using iphone 6 and onwards. Within the first 3 days of its launch, more than 1 million credit cards were registered. By 2016, Apple pay was being used in US, UK, Canada, Australia and seven other major states. This payment system lifted up sales figures by a great deal. For someone who already had a personal bias towards Apple now with the apple pay confirmed their purchase of the phone.

Consequently, the Korean giant launched Samsung pay in August 2015 available on S6 series and onwards. The app was first launched in their native land and then moved to US only a month later. Despite the fact that Apple pay was launched earlier, Samsung had the edge over the fact that their service was accepted in all places where Apple NFC payments were not accepted. Samsung knew they had to lay the groundwork and this was a clever move on their part. They were able to register 5 million users in the first 6-month period of its launch.

Both the brands are bound to have alliances with banks to make sure the payment system is uninterrupted. Where apple enjoys a longer list of supported banks, Samsung does it with those having earned a bigger status. The methods of payment are fully secured making it reliable and similar to that of usual debit/credit cards.

Apple pay is the only one available on wearable gadget, their watch, while Samsung has it on their to-do-list to offer the service on their virtual reality gear. Presently where most retail location supports MTS, Samsung gets a clear advantage but as soon as technology grows requiring merchants to upgrade their systems to NFC, Apple will leave Samsung trailing behind to make changes.

There were tweets regarding Apple pay charging a little more than the usual for their transactions while none of the Samsung pay users faced any such problem, adding to it that they found the latter easier and quicker to use. Here Samsung takes the cake!

While Samsung was able to manage a successful counter answer to Apple pay, for both of them the story did not end there. Good or bad, LG customers would be able to use the contactless payment system and as per the words of an anonymous authority,” It is expected to rival the likes of Apple and Samsung pay”

Whether LG comes in or ten other brands, the two tech giants will only see each other as possible rivals. The smartphone strife amongst the two is vigorous because of their consequent releases of the phone series.

Statistically speaking, when one seems to be doing well the other falls a step behind, just to cope up later. For instance, when 4S and S3 were launched, both had a market share of roughly 22%. Following that when S4 and i5 were launched, the market share for apple was about 22% and 30% for the counterpart. Even though the figures were good for Samsung, this was the time when they went through a fall in their sales whereas apple enjoyed a good increase.

Who wins the fray? This definitely is a hard one to answer because both are home in on their strategies and know exactly what their customers expect from them. Now that both have led out hands to the virtual reality component, it is again a challenging debate as to whose future will be conducive. On evenhanded terms, a good analyst would say the competition is better for both the makers and the users; it is only going to put the pedal to metal for prosperity.

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