Despite the entrance of iPhone and tablets into the tech world, the demand for laptops hasn’t decreased. In fact, the use is increasing day by day, and the brands are constantly manufacturing new versions with specialized features. The main reason for increasing popularity is that it can easily be carried anywhere whether in school, office, park or in the car. Laptop brands are well aware that they have to take into account the specific consumer requirements and then direct it towards an orientated production. How well brands capture the target market is what puts them top on the list. Paklap.pk has sorted out those brands in a top 10 ranking.

#1 Apple

Apple is known for their innovative features and fast product launches. It won't be wrong when we say that the brand has defined many new aspects of the tech world. As far as their laptops are concerned, despite them being pricey, customers are always confident that they are being offered the highest quality. The sophistication and elegance of the overall design is what differentiates it from others in the competition.

#2 Asus

Not everyone is financially equipped to buy expensive laptops like that of Apple. This is when they look for the same features but in economical rates. Asus targets that audience and manufactures affordable laptops with impressive features. Their price ranges from as low as $300 to $2400, depending on the buyer’s pocket. The laptops have a strong body and simple yet useful features.

#3 Dell

If you’re looking for a brand that has an astounding customer/after sales service along with Windows OS, then Dell should be your foremost choice. Dell produces laptops in all price ranges and assures you value for the money that you spend. It also enjoys a strong brand position in the minds of its customers and exclusively takes into consideration their specific requirements.

#4 Lenovo

Lenovo has never paid much attention to the design of their laptops or the color combination but still they have managed to establish a good clientele because of the quality that they have to offer. All the components and laptop hardware is of good quality, which is why customers still buy their products. They recently tried capturing the audience with a change in their marketing strategy, but it was not that successful.

#5 Acer

Acer is that brand which is highly recognized in the market especially for the portability of laptops. Their designs are sleek and lightweight, due to which they can easily be carried around and placed anywhere. Perhaps the most attractive feature of Acer laptops is the memory that they offer and also the fact that extra memory can be added without taking much time.

#6 Sony

Sony is that one electronic company that is considered to be most reputed in the tech world. The reason for this is mainly the time span for which it has been in the market and also the consistent quality. In their laptop series, the Sony Vaio is the most prominent series. There was a time when these laptops were so popular that no other brand could match their level. With time, however, as brands stepped in their demand reduced. Despite the low demand, Sony still is careful in manufacturing the same high- quality laptops.

#7 Samsung

We all are aware of the Apple/Samsung war that takes place in the smartphone industry. Samsung is undoubtedly a tech leader in many aspects. As far as the laptops are concerned, it manufactures them in all price ranges so that all classes can buy their desired products. Their laptops, however, are heavy due to which they are difficult to be carried around, being less portable. The main reason why still people buy their laptops is because of the affordability factor.

#8 HP

Whenever we hear the brand name “HP”, class and style is the first thing that comes in our minds. Their laptops have a good combination of basic features and great design. Even though they are at a low ranking still HP is always found introducin new models of their laptops, for instance, the HP Pavilion series. They manufacture products for a wide range of consumers, targeting all demographics.

#9 Toshiba

Toshiba is considered the leader in technology world because of the wide range of products that they have produced. Similarly, they are known for their portable laptops that give true value for money. Students are most frequent buyers of Toshiba laptops mainly because of the low prices. The design, however, isn’t that attractive and is usually offered in dull colors. When brands like Apple came into the market with their stylish designs, people overlooked the high quality of Toshiba and opted for rather attractive laptops.

#10 MSI

Graphic cards and motherboards are the highlights of MSI products. With this strength, they moved into the laptop market and started manufacturing exclusively for gamers. While gaming, the functionality of the graphic card is most important, so MSI took advantage of that. Battery life, however, is that one thing they should start working on.

These are the main laptop brands that are favored by consumers. Brands other than these are just struggling to survive in this highly competitive market. Such rankings are good evaluations for the brands because then they are able to see where exactly they stand, and then they work hard to rank up in the list.